Nigerian singer Ayra Starr has voiced her concerns about potential backlash surrounding her latest social media trend inspired by her new single, Hot Body. The singer, known for her bold style and expressive artistry, shared her apprehension that the trend might spark conspiracy theories about her.
Taking to her X (formerly Twitter) account, Ayra wrote, “I better not get any mami water allegation because of this Hot Body video,” referencing the age-old superstition in West Africa linking female beauty or sensuality to mythical water spirits.
Hot Body marks Ayra Starr’s first release since signing with American music mogul Jay-Z’s Roc Nation. To promote the track, she and her team launched a viral trend where women confidently dance and showcase their bodies while the song plays in the background.
However, the trend has attracted criticism from some quarters. Fellow artist Jaywon recently questioned Ayra’s fashion choices, implying a lack of guidance from parental figures, and accusing her of promoting nudity.
This is not the first time a Nigerian artist under Mavin Records has faced such scrutiny. In November 2023, labelmate Rema was accused of using satanic and Illuminati symbols during his headline show at London’s O2 Arena. Critics pointed to the artificial horse and the ceremonial mask he wore on stage. Rema later clarified on X that both items were tributes to Benin heritage — specifically referencing the Queen Idia mask and other cultural artifacts.
In a March 2025 interview with Rolling Stone, Rema further denied all allegations, stating he was not affiliated with the Illuminati or involved in any occult practices.
As Ayra Starr continues to rise on the global stage, her experience echoes a broader trend where African artists’ expressions are often misinterpreted or linked to unfounded conspiracy theories — a reality she seems well aware of as she navigates her growing influence.
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