After 72 days of gripping entertainment, emotional highs and lows, unpredictable twists, and an unrelenting display of talent and personality, Imisi has been crowned the winner of Big Brother Naija Season 10, taking home the coveted ₦150 million grand prize.
The highly anticipated finale, aired live on Sunday night, brought the entire nation — and millions of fans across Africa — to a standstill, as viewers waited with bated breath for the announcement of the ultimate housemate. Hosted by the ever-charismatic Ebuka Obi-Uchendu, the grand finale was a spectacular showcase, featuring electrifying performances, flashbacks of memorable house moments, and live evictions that slowly whittled down the finalists to the last two: Imisi and runner-up, JaySynth.
A Journey Marked by Strength and Strategy
Imisi’s victory did not come by chance. From the very first week, she established herself as a formidable presence in the Big Brother house — blending strength with emotional intelligence, empathy with sharp wit. Her gameplay was marked by smart alliances, a clear sense of individuality, and an ability to stay composed even in the face of heated confrontations and dramatic twists introduced by Biggie.
Fans and analysts alike praised her authenticity and resilience, traits that helped her navigate the complex social dynamics of the house while still winning the hearts of viewers across the continent. Her diary sessions became fan favorites — often reflective, occasionally tearful, but always sincere.
The Road to Victory
The journey to the top was no walk in the park. Imisi faced nominations almost every other week, but consistently escaped eviction thanks to a fiercely loyal fanbase, popularly dubbed “The Imisi Nation.” From social media trends to vote rallies, her supporters turned out in massive numbers each week to keep her in the game.
In the final week, she stood alongside fellow top contenders JaySynth, Lola, Dami, and Richie. While each of the finalists brought their own unique energy and fan following, it was Imisi who ultimately resonated most with the public, securing the highest number of votes in the final tally.
The Prize
Imisi’s win comes with a ₦150 million prize package, including:
₦100 million cash
A brand-new SUV from Innoson Motors
A fully furnished home
An all-expense-paid trip for two
Tech gadgets and other sponsored gifts
This prize, the biggest in the show’s history, reflects the growing influence and commercial success of Big Brother Naija, which continues to dominate entertainment charts across Africa.
Reactions Pour In
Moments after the announcement, social media exploded with celebration. The hashtag #ImisiTheWinner trended globally on X (formerly Twitter), with fans, celebrities, and former housemates sending in congratulatory messages.
Popular media personality and former BBNaija housemate Tacha tweeted:
"Imisi carried grace, fire, and a lot of heart! Well deserved queen! 👑 #BBNaija10 #ImisiWins"
The show's producers, MultiChoice Nigeria, also issued a statement congratulating Imisi and thanking viewers for their unwavering support throughout the season.
What’s Next for Imisi?
As with past winners, Imisi’s victory is expected to open numerous doors in entertainment, fashion, and brand endorsements. Her calm charisma, articulate speech, and strategic thinking have already caught the attention of industry insiders, with rumors swirling about possible collaborations with top brands and appearances in film and TV.
In her first post-win interview, an emotional Imisi said:
"This means everything to me. I came into the house with dreams, and I’m leaving with so much more — a platform, a family of fans, and a new life. I’m grateful to everyone who believed in me. This is just the beginning."
A Season to Remember
Big Brother Naija Season 10, themed “The Connection”, delivered everything fans hoped for — from dramatic plot twists, romantic entanglements, and fierce rivalries to deeply emotional moments that revealed the complex humanity of each housemate. The show's production quality, audience engagement, and surprise elements reaffirmed its place as Africa’s biggest reality TV show.
As the curtain falls on yet another remarkable season, all eyes now turn to Imisi — the star of the moment — as she begins her journey outside the house and into the limelight.
Congratulations, Imisi!
Big Brother Naija Season 10 Champion.
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